Skip to content
AI Sense

Case Study · Retail and E-commerce

Anatomy Sports: complete commerce platform

We built the complete direct-to-consumer platform for this sports nutrition brand: the storefront, product authentication, inventory and order management, campaign tracking and the backend behind them.

Anatomy Sports home page introducing Whey Matrix
Scope
Storefront, backend and admin tools
Built
July to October 2026
Market
India, priced in INR
Ownership
Self-hosted by the client

The challenge

What the client needed

Anatomy Sports was launching its first product, Whey Matrix, into a supplement market where buyers worry about counterfeits. The brand needed more than a website. It needed a store it could run itself, a way for any customer to check that a tub is genuine, and a way to see which printed codes and campaigns people actually use, all ready before the product reached shelves.

Client: Anatomy Sports

What we built

The complete platform, from first design to launch

  • 01

    Online store

    Home, shop, product pages with nutrition facts, cart, checkout and customer accounts, designed mobile-first.

  • 02

    Product authentication

    Every box carries a unique code and QR. Customers scan or type it to confirm the product is genuine, and are warned if the code has been checked before.

  • 03

    Inventory and orders

    The client's team lists products, manages stock and processes orders from one admin dashboard.

  • 04

    Campaign and QR tracking

    Branded short links behind every printed QR code record scans by campaign and device, so the team can see what is working. Destinations can change without reprinting.

  • 05

    Sign-in customers actually use

    Login by phone number with a one-time SMS code, or with a Google account.

  • 06

    Product finder quiz

    A short quiz recommends products from a customer's goal, activity level and diet.

  • 07

    Guides and support pages

    A Learn section, plus help, shipping, returns and about pages.

  • 08

    Pre-launch mode

    One switch shows a coming-soon site with product showcase and authentication live, then opens the full store on launch day.

The result

A closer look

  • Anatomy Sports product page for Whey Matrix with a Verify Your Product button
    Product page, with product authentication one tap away
  • Anatomy Sports Learn section with guides on protein and spotting counterfeit supplements
    Learn section with guides for buyers

Engineering details

Decisions that protect the brand

  • Codes that are hard to guess and hard to mistype

    Each authentication code has a built-in check character that catches typing mistakes, and uses an alphabet without look-alike characters such as 0 and O.

  • Counterfeit signals built in

    The system counts checks per code and lets the team revoke a whole print batch if a code list leaks.

  • Print first, assign later

    Hologram batches can be printed before the product is decided and linked to a product afterwards from the admin.

  • Privacy by default

    Scan tracking stores no IP addresses or other personal data.

  • One-server deployment

    The store, admin, database and automatic HTTPS run together with Docker, so hosting stays simple and inexpensive.

Technology

Built on open-source foundations

  • Next.js
  • React
  • TypeScript
  • Medusa (open-source commerce)
  • PostgreSQL
  • Redis
  • Twilio SMS
  • Docker
  • Caddy
“We came for a website and got the whole platform: the store, stock and orders, product verification and campaign tracking, all in one place we control.”
Rakesh Sarvang, Founder, Anatomy Sports

Services used

How we delivered it

Your AI future starts now.

Tell us what you want to build. The first 30-minute call is free.

Book a Strategy Call